SEO blog
Practical local SEO advice for Australian businesses, from someone who does the work every day.
SEO BasicsWhat does an SEO agency actually do?
What an SEO agency actually does month to month, what it needs from you, how agencies compare with freelancers and specialists, and the red flags to watch for.
Local SEOWhat is local SEO? How it works for Australian businesses
A plain-English guide to local SEO: how Google decides who shows up in the map pack, how it differs from regular SEO and what to do first.
SEO basicsIs SEO worth it for small business? An honest answer
When SEO is worth the money for a small business, when it isn't, and how to work out whether it will pay for itself, with real numbers.
AI searchGEO vs AEO vs SEO: What's the difference for your business?
SEO, AEO and GEO explained in plain English, with what each one means for local businesses and how to optimise for all three at once.
SEO auditsWhat is an SEO audit? What it checks and when you need one
A plain-English guide to SEO audits: what they check, what a good report looks like, when you need one and whether you can do it yourself.
SEO pricingHow much does SEO cost in Australia?
Typical SEO pricing in Australia, the factors that change it, what each budget buys and the red flags to watch for in a quote.
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